Social media marketing (SMM) can be defined as the use of social media platforms for marketing and branding purpose. Companies actively use social media in order to engage existing customers and connect with new customers. Social media marketing uses AI that helps marketers to analyze the effectiveness of their campaigns and identify more ways to engage customers.
Social media marketing is the popular and cost effective method of marketing used by most businesses. This is because 80% of the consumers use social media in order to make their decisions on which brand to use. Businesses use social media in order to build their brand, improve sales and drive website traffic.
Transorze provides 2 major courses in Social Media Marketing