DIGITAL MARKETING MANAGER

ABOUT DIGITAL MARKETING MANAGER

The term digital marketing encompasses all branding, promotional, marketing activities carried out on the electronic platform by way of electronic and digital devices such as mobile phones, tabs, laptops, computers etc. Digital marketing activities involve the use of emails, SMS, whatsapp, social media in order to connect with a huge market segment at a much lower cost as compared to traditional marketing. Today digital marketing is the foundation of every business as nobody can thrive using traditional marketing techniques. The various aspects of digital marketing are Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing

SCOPE

India has a very high number of internet users and has ranked 2nd in the world with 933 million Indian accessing the internet through any device and the numbers are growing at the rate of 50% per annum. India is also the 2nd largest online market after China. Digital marketing provides an excellent platform for both B2B (Business to business), B2C (business to customer) and C2C (customer to customer). Given the huge number of users, digital marketers have excellent career prospects. You can also use the principles of digital marketing for your own business and watch it grow from strength to strength!!

CAREER IN DIGITAL MARKETING

After completing the course the students can achieve excellent careers as digital marketing professionals viz digital marketing specialist , Search Engine specialist, Social Media specialist, affiliate marketing specialist, email marketing specialist, mobile marketing specialist, content writers, website content writers, copywriters, e-commerce executives, and more.
Freshers normally start their career as interns work their way up as executives, specialists, managers, General managers, Vice Presidents. .

TRAINING OUTCOMES


After attending the course, trainees will.
  • Gain insight into the various components of digital marketing and its impact on business
  • Be able to develop digital marketing strategies, set targets
  • Be able to design, implement and track digital marketing campaigns
  • Apply key marketing theories, frameworks and tools to solve Marketing problems.
  • Be able to utilize various digital marketing tools such as Social media marketing tools, Keyword research & SEO marketing tools, Graphic design & video marketing tools, Google Analytics tools
  • Be able to generate various digital marketing analytical reports and track Key performance indicators (KPIs) for self and team
  • Be able to manage a team of digital marketing professionals


    • WHY TRANSORZE



    • Certification from NSDC
    • Modular Course Options
    • Flexibility : Students can learn from anywhere at any time
    • More than 70 hours of hands on practice through assignments
    • Almost 100 hours of real life case study of reputed MNCs
    • More than 18 industry Certifications at no additional cost
    • Certifications from Google, Facebook, and LinkedIn/li>
    • Free Digital Marketing tools worth more than Rs. 70,000/-
    • Highly researched and customized Course material which is all inclusive and holistic.
    • Updated and easy to use Learning Management System
    • On Job Training (Internship)
    • Hands on Practice with regard to various Digital marketing aspects such as web analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Google adwords, Affiliation Marketing, Email Marketing, Content Marketing, Mobile Marketing, E-commerce marketing, Blogging, Online Marketing and more.

    TOPICS COVERED

    • Introduction to DIgital Marketing
    • Integrated Digital Marketing Strategy
    • EMAIL MARKETING
    • Mobile marketing
    • ChatGPT
    • Search Engine Marketing (SEM)
    • Search Engine Optimization or SEO
    • Search Engine Optimization or SEO
    • Web Analytics
    • Inbound Marketing
    • Affiliate Marketing
    • E-Commerce Listing & Marketplace Listing
    • Social Media Marketing or SMM: Instagram, FaceBook, LinkedIn, Twitter, YouTube, Pinterest
    • Website creation
    • Blogging
    • Content Marketing
    • Media planning & Buying
    • Programmatic Marketing
    • web analytics
    • Lead sourcing
    • Review Management
    • Remarketing
    • Team Management
    • Digital Marketing reports
    • Case studies
    • Soft Skills and interview preparation training

    ELIGIBILITY:
    Graduate (any Stream)
    COURSE TYPE:
    Both classroom and online
    DURATION :
    305 hours