SEARCH ENGINE MARKETING

ABOUT SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) is the process of improving the ranking of a brand on various search engines such as Google, Yahoo, Bing and more through organic (unpaid) and paid search results. Higher ranking websites receive more visits and thereby higher sales and revenue. SEM is also referred to as “Pay-Per-Click” (PPC) marketing. It is far more effective than other digital marketing techniques because it allows you to bring up your advertisement on Search Engine Results Page (SERP) based on what the consumer is searching for on the internet.

SCOPE

Inspite of numerous changes by Google over the past years, SEM continues to be the most effective and popular marketing tool. It is particularly effective for start ups who would find it difficult to get higher web ranking through organic means. This is because paid search campaigns help in gaining better visibility and improve traffic to their website in shorter duration of time.

TOPICS COVERED

  • Introduction to SEM
  • Local Search Importance & Google My Business Optimization
  • Google adwords express account setup & smart ads
  • Keyword research
  • Keyword analysis, Difficulty management
  • Keyword Match Types
  • Switch Google Adwords to Google ADS & search Ads
  • Search Ads, Display Ads & Video Ads
  • How to become a Freelancer in SEM
    • Brand's Necessity To utilize SEM Services
    • How The Website Is Currently Ranking in Search engines and partners?
    • Generating Custom Reports & Automated Reports
    • Evaluating Acquisition and Planning
    • Creating Customized Presentations and Proposal

WHY TRANSORZE


  • Certification from NSDC
  • Flexibility : Students can learn from anywhere at any time
  • Hands on practice through assignments
  • Real life case study of reputed MNCs
  • Industry Certifications at no additional cost
  • Certifications from Google, Facebook, and LinkedIn
  • Free Search Engine Optimization tools
  • Highly researched and customized Course material which is all inclusive and holistic as per industry requirements
  • Updated and easy to use Learning Management System
  • On Job Training (Internship)
  • Hands on Practice

ELIGIBILITY:
Graduates (Any Stream )
COURSE TYPE:
Both classroom and online
DURATION :
360 hours